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What a missed call costs a home services business.
Four inputs, honest arithmetic. Adjust the numbers to match your business — every result is revenue at risk, not confirmed lost revenue, and the formula is shown below so you can check it.
About 60 a week for a busy shop. Count inbound sales calls, not web forms.
Industry estimate — adjust to your numbers. Your phone logs are the authoritative source.
Your average completed job.
What share of answered calls becomes a paying job — the best available proxy for the jobs missed calls would have won.
All computation happens in your browser. Nothing is sent anywhere.
An estimated $44,226/yr of revenue is at risk from missed calls.
That’s about 70 unanswered calls a month — each one a job that can go to whoever picks up first.
The formula
revenue at risk / yr (est.) = calls/mo × missed % × close % × avg job value × 12
A missed call is revenue at risk, not revenue lost: some callers try again, and some voicemails get returned. This estimate applies your close rate to every missed call — read it as the size of the exposure, then adjust for how many callers persist.
The interactive demo runs on synthetic data for a fictional home services business — a capability demonstration, not a product for sale. To tighten the whole pipeline, see how we work.
About the defaults
27% missed is an industry estimate (LinkedIn industry analysis cross-reference) — adjust to your numbers. 260 calls/month ≈ 60/week for a busy shop. $350 and 15% are working defaults, not benchmarks: replace them with your own figures.
Questions this answers
On missed calls and lost revenue.
Is this revenue actually lost?
No — it is revenue at risk. Some callers try again, and some voicemails get returned. The calculator applies your close rate to every missed call, which frames the size of the exposure. If you track callbacks, lower the close rate to match what truly goes unrecovered.
Why does the calculator need a close rate?
A missed call only costs you a job you would have won. Your close rate on answered calls is the best available proxy for that — if you know your true recovery rate on missed calls, use it instead.
Where does the 27% default come from?
Industry analyses of home services inbound calls (LinkedIn industry analysis cross-reference) put roughly 27% of inbound calls unanswered. It is a default estimate, not a verified fact — your own phone logs are the authoritative source.
What actually reduces missed-call losses?
Answer faster, cover after hours, and follow up on every missed call by written policy — a callback within minutes, a named owner, a defined cadence. The CRM & lead automation demo shows what that looks like running on its own for a fictional home services business.