Sample Work
Two disciplines. One goal: find what others miss.
Our worked samples show how we investigate misleading metrics and what drives performance. Our interactive demos show how disconnected systems and manual handoffs can be checked, validated and streamlined.
Worked samples and demonstrations use illustrative data. They are not client engagements and not measured results.
Analytics Diagnostics
Find the truth behind the numbers — before they drive the wrong decisions.
KPI & North Star Framework
61 dashboards. 9 definitions of "customer." See the 1 metric that flagged renewal risk 4 to 6 months early.
Business Performance Diagnostic
The CEO was about to hire 6 CSMs to fix churn. Churn wasn't the problem — and the $1.1M hire would have fixed nothing.
Executive Analytics & KPI Audit
The board saw 121% Net Revenue Retention. Recomputed, it was 110% — and next year's plan had a $1.6M hole in it.
Executive Analytical Narrative
4 weeks of analysis on 1 page: 3 decisions the board could approve, decline or note in a single meeting.
Workflow Checks & Automation
Catch broken handoffs, reduce manual work, and make disconnected systems work together.
Did every won deal become an invoice?
Not a demo — run the CRM to Invoice Checker on your own exports. Free, and your files never leave your browser.
From intake to paid, nothing falls through
Work gets signed, delivered — and somehow never billed. Follow every client from intake to paid, with the reminders sent for you.
Systems that were never introduced
Your CRM, order system and accounting each tell a different story. Watch them agree — duplicates blocked, conflicts flagged, every change on record.
Leads stop decaying in a spreadsheet
A lead that waits a day has often already called someone else. See every inquiry captured, de-duplicated, scored and assigned in minutes.
Month-end close, without the spreadsheet relay
Closing the month shouldn't take a week of copy-paste. See a checked P&L by channel built straight from your CSV exports — available as the Tidal Arc Reporting Kit.
Client reports from ad platform exports
Same exports, same spreadsheets, same late nights before reports go out. Turn Google Ads, Meta and GA4 exports into checked client reports — available as the Agency Reporting Kit.